Financial Services providers engage in managing money and create, liquidate, purchase, and sell financial assets such as securities, bonds, and insurance. Business activity, returns on investments, and consumer income drive the demand, while individual profit depends on marketing, efficient operations, and investment expertise. Big firms have access to cheaper capital, participation in large-scale transactions, and name recognition, while Small companies can compete effectively through customer service, knowledge of the local market, innovation, and specialization.
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